HMD has been able to successfully revive the nostalgic Nokia brand of smartphones with worldwide acclaim. The MWC brought return of the Nokia 8110 (banana phone) while 2017 was the year the Nokia 3310 was revived as well.
Motorola’s RAZR might be something that Motorola could bring back in the near-ish future. This is according to a comment that Lenovo CEO made to a small group of journalists at MWC, Tech Radar reports.
Yang Yuanqing was asked about a possible Motorola RAZR revival to which Yuanqing commented, “With the new technology, particularly foldable screens, I think you will see more and more innovation on our smartphone design. So hopefully what you just described (referring to the Moto RAZR brand) will be developed or realized very soon.”
When asked to confirm if he was specifically referring to the RAZR, he replied, “I think I have already answered the question”.
In 2016, Motorola released a Moto RAZR video that made some of us relive our high school years with just the right amount of technology: phone calls, SMS, and a bare minimum of social media presence. The RAZR starred in the video and had us scratching our heads, wondering if Motorola was just trying to make us nostalgic or if it was teasing us about a future return of the RAZR.
With HMD’s success of updating classic Nokia phones, wouldn’t Motorola be an excellent candidate to bring back the Motorola RAZR? The Moto RAZR was probably the most iconic clamshell-style cell phone of all time, selling 130 million units during its run.
So we don’t take this comment run with it, here are some guesses as to what could possibly happen if the RAZR brand were to make a return. Much like Nokia’s way, we could see a new version of the Moto RAZR updated for 2018 with a new body and updated camera, display, and features.
Another possibility is that Motorola would bring back the RAZR branding for a new kind of foldable (smart/feature) phone altogether. Of course, foldable displays are still not at the level of mass production unless Motorola wants to make that happen.
If Yuanqing’s words are to be taken as law, we might see a RAZR comeback as early as IFA later in the year. The Moto Z2 is up for a successor in the early months of the summer, so we might even see an updated teaser then. Let’s see if Motorola can bring back the clamshell form factor. *CLACK*