Companies often try various ways of getting to their customers, including taking a jab at competitors. Just in time for the launch of the Samsung Galaxy S9, the Arabian division of Huawei posted a teaser on its Twitter page, mocking the Korean company’s camera setup. The tweet urges “to step down from Cloud 9” and to get real with the scene recognition available in latest Huawei devices with Kirin 970.
It’s time to step down from Cloud 9 and start getting real with Huawei's real time scene and object recognition feature. #DoingWhatTheyCant #HuaweiAICamera pic.twitter.com/60bjpWTfAJ— Huawei Arabia (@HuaweiArabia) February 24, 2018
It’s time to step down from Cloud 9 and start getting real with Huawei's real time scene and object recognition feature. #DoingWhatTheyCant #HuaweiAICamera pic.twitter.com/60bjpWTfAJ
The 10-second teaser Huawei Arabia posted, has the number 9 from the Samsung teasers to the first letter of the hashtag #DoingWhatTheyCant. It also added the #HuaweiAICamera hashtag in its tweets, proudly reminding the AI capabilities of its new Kirin 970-powered Mate 10 series.
Huawei mocking Samsung for the lack of a feature might be an interesting game for the marketing department, but we would like to point out that Sony has Superior Auto and scene recognition in its Xperia phones since 2012 with the Xperia T that later made its way to the flagship Xperia Z series, launched in 2013.
Thanks for the tip, Kamal Alyousef!